Northlight Fractional CMO

The Challenge

Northlight had strong product-market fit and growing demand, but no internal marketing leadership. They needed someone who could own the strategy, manage the team, and keep execution moving — without the cost or commitment of a full-time hire.

Our Approach

Embedded as fractional CMO for 18 months, leading brand strategy, overseeing a small internal team, and building the systems and processes needed to support their next phase of growth.

The Outcome

Grew email revenue by 40%, launched a wholesale channel that now represents 30% of total revenue, and built a marketing function capable of operating independently.