About
About Nesta Projects
Two decades of building brands — and businesses.
Tandie Mast has spent nearly two decades building brands from the inside out. As an entrepreneur, brand builder and marketing strategist, she's worked across e-commerce, consumer products, B2B marketing, digital strategy, branded experiences and business development.
That experience shaped Nesta Projects around a simple idea: good strategy is only valuable if you know how to make it happen.
Nesta Projects works with businesses that need experienced brand and marketing thinking without adding another full-time hire. Strategy, creative and execution stay connected, so ideas don't get lost between the plan and the finished project.
Tandie works directly with every client. There's no hand-off to a junior team and no account manager in the middle. When you work with Nesta Projects, you work with her.
Tandie Mast
Brand + Marketing Consultant
20+
Years in brand and marketing leadership
40+
Brands built, relaunched, or repositioned
8
Industries served
3×
Average revenue growth for fractional clients
Good ideas should go somewhere.
We believe strategy and execution belong together. It's not enough to identify what a brand should do next — we help make it happen. That means staying curious, adapting quickly, doing the work and paying attention to what happens next. Think. Make. Learn. Repeat.
Clarity before creativity
The best creative work comes from a clear strategic foundation. We don't skip the thinking.
Outcomes over outputs
We measure success by what changes in your business — not by how many deliverables we shipped.
Partnership, not vendor
We're invested in your success. That means honest conversations, direct feedback, and showing up like it matters — because it does.
Speed without shortcuts
We move fast because businesses can't wait. But we never cut corners on the thinking that makes the work worth doing.
Ready to work together?
Every engagement starts with a conversation. Tell us what you're working on.