Summit AI Marketing Workflows
Summit Health
Building AI-assisted marketing workflows for a regional healthcare network to scale content production without scaling headcount.
The Challenge
Summit's marketing team was small and stretched thin. They had more content needs than capacity — and were falling behind on campaigns, social, and email while trying to keep up with day-to-day requests.
Our Approach
We audited their existing workflows, identified the highest-leverage opportunities for AI assistance, and built a system of prompts, templates, and processes that let their team produce more without burning out.
The Outcome
Content production velocity increased by 3x. The team now runs campaigns they previously couldn't have resourced, and the quality of their output has improved alongside the volume.
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